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Umbra Logo

Brand

Guiding resources for presenting the Umbra brand consistently and professionally.

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The Name

“Umbra” is pronounced uhm·bruh. Defined, Umbra means the fully shaded inner region of a shadow cast by an opaque object, especially the area on the earth or moon experiencing the total phase of an eclipse.

Usage

Provide enough breathing room around Umbra brand assets. You can go big or small, but give them the space the need to not feel cramped.


Umbra Logo

The Umbra logo should be used in all references to Umbra as space allows. Monochrome is preferred, though we allow the use of color variants with the brand colors below.

Dark-Mono-Umbra-Logo
Dark-Umbra-Logo-with-colored-arrow
Dark-Umbra-wordmark-with-colored-arrow-and-mark
Light-Mono-Umbra-Logo
Light-Umbra-Logo-with-colored-arrow
Light-Umbra-wordmark-with-colored-arrow-and-mark

Umbra Mark

For tight layouts or logo-only grids, the Umbra mark is a concise way to refer to Umbra.

Dark-Umbra-mark
White-Umbra-mark
Blue-Umbra-mark

Colors

Umbra's primary brand color is a soft blue supported by white and a slate gray.

White

#FFFFFF

Blue

#6688FF

Dark Slate

#01153D

Font

Umbra uses the Transducer and Transducer Extended font-family across all media. Transducer is a paid font made available from Adobe Fonts or JTD Type.

Company

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