Guiding resources for presenting the Umbra brand consistently and professionally.Download brand assets
“Umbra” is pronounced uhm·bruh. Defined, Umbra means the fully shaded inner region of a shadow cast by an opaque object, especially the area on the earth or moon experiencing the total phase of an eclipse.
Provide enough breathing room around Umbra brand assets. You can go big or small, but give them the space the need to not feel cramped.
The Umbra logo should be used in all references to Umbra as space allows. Monochrome is preferred, though we allow the use of color variants with the brand colors below.
For tight layouts or logo-only grids, the Umbra mark is a concise way to refer to Umbra.
Umbra's primary brand color is a soft blue supported by white and a slate gray.