“Umbra” is pronounced uhm·bruh. Defined, Umbra means the fully shaded inner region of a shadow cast by an opaque object, especially the area on the earth or moon experiencing the total phase of an eclipse.
Provide enough breathing room around Umbra brand assets. You can go big or small, but give them the space the need to not feel cramped.
This is a reminder that you must maintain consistency in branding, presentation, and marketing in accordance with Umbra's supplied guidelines and specifications, available in our Brand Guide. Do not alter these files in any way, display these graphics in a way that implies a relationship, affiliation, or endorsement by Umbra of your product, service, or business. Do not use these graphics as part of your own product, business, or service’s name, or combine these graphics with any other graphics without written consent from Umbra. Get in touch if you have questions.
The Umbra logo should be used in all references to Umbra as space allows. Monochrome is preferred, though we allow the use of color variants with the brand colors below.
For tight layouts or logo-only grids, the Umbra mark is a concise way to refer to Umbra.
Umbra's primary brand color is a soft blue supported by white and a slate gray.
Umbra uses the Transducer and Transducer Extended font-family across all media. Transducer is a paid font made available from Adobe Fonts or JTD Type.