“Umbra” is pronounced uhm·bruh. Defined, Umbra means the fully shaded inner region of a shadow cast by an opaque object, especially the area on the earth or moon experiencing the total phase of an eclipse.
Allow ample space around Umbra brand assets. Whether large or small, ensure they have the necessary room to breathe and avoid feeling cramped.
The Umbra logo should be used in all references to Umbra as space allows. Monochrome is preferred, though we allow the use of color variants with the brand colors below.
The Umbra logotype should be used in cases where the mark becomes illegible. This may occur when printing at small sizes or with specific types of inks.
For tight layouts or logo-only grids, the Umbra mark is a concise way to refer to Umbra.